B2B Marketing Agency For Growth Stage Companies

Scale revenue, pipeline and marketing-sourced growth with true B2B demand generation partners that help you scale sustainably.

  • Drive brand awareness and education at scale
  • Capture more high intent prospects as opportunities
  • Convert more opportunities into realized revenue
  • Scale and grow marketing sustainably

Committed to craft, relentless in truth. We are your revenue ally.

They Trust Us. So can You.

About Us

We are a B2B marketing agency for growth-stage tech companies.

Our team of B2B marketing leaders and seasoned tacticians will help you achieve sustainable revenue growth and consistently generate new revenue opportunities.

We are strategic marketing partners who will challenge ideas, speak truth, and push your organization to be better, more efficient practitioners of the marketing craft.

Home 2025

This is True B2B Demand Generation

Our model helps you grow brand awareness, captures interest, and converts prospects into loyal customers:

STAGE 1

Demand Creation

(Awareness Building)
Objective: Drive brand visibility and position your company as an industry leader.
STAGE 2

Demand Capture

(Engage In-Market Buyers)
Objective: Identify and capture high-intent leads.
STAGE 3

Demand Acceleration

(Move Leads Down the Funnel)
Objective: Nurture leads with tailored content to drive purchase readiness.
STAGE 4

Demand Conversion

(Convert Qualified Leads)
Objective: Support the sales team in closing deals more efficiently.
STAGE 5

Demand Expansion

(Drive Retention & Growth)
Objective: Retain and expand within your customer base.

Throughout the process, we continually launch, test, refine, and scale growth experiments to ensure your marketing doesn’t go stale.

We’ve Been in Your Shoes

The pressure of hitting growth targets—and the frustration when others can’t execute quickly—is all too familiar.

We understand what it’s like being tasked with generating revenue and perpetually under fire. As a demand generation leader, you’re responsible for growing new customers and putting food on people’s plates.

We’ve been in your role before, facing high-stakes decisions. Don’t carry it alone.

Why Choose Riverbed Marketing?

Decades of B2B Demand Generation Expertise

B2B demand generation is our craft. We’ve seen what works, what doesn’t, and how to execute efficiently.

Our services are designed to drive awareness and revenue for growth-stage companies.

Trusted Partner Network

When you partner with us, we activate our network of best-in-class strategic and tactical marketers—all led by a seasoned B2B demand generation strategist who aligns execution with your business objectives.

Our fractional marketing model unlocks the right expertise at the right time, without the full-time commitment.

Agility and Rapid Implementation

With our swift onboarding process and flexible engagement terms, you will rapidly deploy campaigns and adapt strategies based on real-time data.

We’ll set you up with transparent reporting via a live dashboard and custom, in-platform analytics.

An Authentic, Supportive Partnership

Our co-founder, Todd Mumford, has extensive experience as both a B2B marketing leader and agency owner. Through Todd, we have developed a culture of empathy and a deep understanding of the pressures you face.

We offer a supportive partnership and an empathetic, results-focused approach. We are in your corner.

Testimonials

Trust us, or the great companies that hire us

Sarah T Marketing Director

Riverbed Marketing has been a game-changer for our SaaS business. Their strategic insights and seamless integration with our team have helped us exceed our growth targets

Mark A. CMO

Working with Riverbed Marketing feels like having an in-house team of marketing experts. They truly understand our business and deliver outstanding results.

What to Expect

Initial Engagement

Contact Us

Reach out via our website form to get started.

Initial Fit Call

Determine if we're the right fit for your needs.

Discovery Call

Collaborate on roles, responsibilities, and timelines.

Proposal

Review a 3-month marketing roadmap.

Onboarding & Execution

Provide us access, and we'll get to work.

Ongoing Partnership

Weekly Updates

Stay informed with regular email updates.

Collaborative Calls

Engage in weekly consulting sessions.

Real-Time Dashboard

Monitor performance with our comprehensive reporting tools.

Quarterly Reviews

Align on strategy and future planning.
Let the Journey Begin

Take the Next Step

Partner with Riverbed for B2B demand generation that drives new customers to your brand, accelerates pipeline growth, and scales revenue.