A lot has changed in the two decades since we started doing SEO, from the rise of AI to the growing influence of search signals and the impact of transactional, educational, and locational search intent.
One thing that hasn’t changed is the value of keyword-based, intent-driven discovery. Organic search remains a critical part of the business buyer’s journey.
Whether as a standalone service or part of a broader demand generation strategy, our team of best-in-class B2B SEO experts can execute a single- or multi-channel campaign that drives sustainable growth for your organization.
Search engine optimization should build brand awareness, capture demand, and uncover hidden opportunities to drive growth.
Here is how we’ll approach your campaign, refining your project roadmap at each stage:
We start by researching keywords and search behaviour to understand what your potential customers are already looking for. This step uncovers active demand for your offer.
Deliverable: Preliminary keyword research
Then, we assess your website’s current performance and traffic quality. We analyze technical factors like site structure, speed, and mobile optimization, as well as the relevance of your existing content toward search trends.
Deliverable: Website Technical Audit & Opportunities Analysis
We benchmark against your competitors and make strategic adjustments to your content and website targeting. Page by page, we optimize your site and yield early returns from your SEO investment.
Deliverable: Competitor Research & Content Strategy
Finally, we roll out your new content, starting with breadwinners like core solutions pages and working our way out. Our “reverse silo” technique creates clusters of related content to reinforce the thematic focus of key pages.
Deliverable: Website Fully Optimized
Throughout the process, we work closely with your team to ensure your subject matter expertise drives the initiative. We are not copywriters; our role is to serve as strategic advisors, optimizing for search without compromising your brand identity.
At Riverbed, we specialize in creating tailored SEO strategies that focus on the unique needs and challenges of B2B companies. Our data-driven approach uncovers hidden opportunities and drives growth across existing and emerging channels. Our B2B SEO services include:
We research keyword opportunities that will drive valuable traffic to your site. Our focus is on understanding search intent so that we target the right audience at the right stage of their journey.
We ensure that your website's content, structure, and meta data are aligned with your SEO goals. These optimizations are critical to improving search engine discoverability and effectively capturing demand.
Is your website too slow? Does it look bad on mobile? These technical flaws can undermine even the best SEO content. We overcome these obstacles and address technical issues to ensure your site ranks higher.
Our link-building strategies enhance your website’s authority and credibility. We turbocharge your rise in rank by earning high-quality backlinks via targeted outreach.
Content is king. We collaborate with your team to create high-quality, engaging material that promotes your expertise and resonates with your target audience.
Take a look under the hood. We encourage it. Our transparent reporting and real-time dashboards let you track our performance and make solid, data-driven decisions.
We help B2B companies create sustainable, high-intent pipeline and predictable revenue through Customer-Centric Growth strategy and execution.