We're a B2B Marketing Strategy Agency Built for Growth Companies

Data-driven, multi-channel marketing strategies that generate real demand and achieve sustainable growth

  • Develop comprehensive, integrated marketing plans

  • Orchestrate seamless multi-channel campaigns

  • Boost qualified qualified opportunities and conversion rates

Chat 1:1 with a B2B marketing strategist that has been in your shoes

Marketing Leaders at forward-thinking B2B companies use Riverbed Marketing

B2B Marketing Strategy Services for Growth-Stage Companies

Effective B2B marketing strategies are crucial for companies aiming to thrive in today’s competitive landscape. Our expertise in multi-channel marketing strategies is tailored specifically for B2B demand generation, ensuring you connect with decision-makers where it matters most.

Consider this: 74% of B2B marketers can turn their data into meaningful insights, yet many struggle to implement effective strategies. We bridge this gap, crafting comprehensive approaches that resonate across all channels and touchpoints.

With 45% of B2B companies planning to increase their content marketing spend, the potential for growth is substantial. Our tailored strategies don’t just expand your reach—they ensure you’re engaging the right audience, with the right message, at the right time.

Ready to transform your B2B marketing efforts and supercharge your demand generation? Let’s talk strategy.

How We Elevate Your B2B Marketing Strategy

Effective B2B marketing strategy should align your business goals with your target audience’s needs, leveraging multiple channels to drive growth and ROI.

Here’s how we’ll approach your strategy, refining your marketing roadmap at each stage:

Market and Competitive Analysis

We start by conducting a comprehensive analysis of your market landscape, target audience, and competitors. This step uncovers opportunities and potential areas for differentiation.

Deliverable: Market Insight and Competitive Positioning Report

Channel Assessment and Audience Mapping

Next, we evaluate your current marketing channels and map them against your ideal customer journey. We identify the most effective touchpoints for engaging your B2B audience.

Deliverable: Multi-Channel Audit and Audience Journey Map

Integrated Strategy Development

We create a comprehensive, integrated marketing strategy tailored to your business goals. This includes crafting your unique value proposition, messaging framework, and channel-specific tactics.

Deliverable: Custom B2B Marketing Strategy and Implementation Roadmap

Execution and Optimization

Finally, we support the execution of your strategy, starting with high-impact initiatives. We continuously monitor performance, gather insights, and refine tactics to ensure optimal results.

Deliverable: Ongoing Performance Reports and Strategy Refinements

Our team doesn’t just deliver a strategy and walk away. We partner with you to ensure successful implementation, providing guidance and adjustments as market conditions evolve.

Services Built To Help You Scale

Critical Capabilities in B2B Marketing Strategy

Omni-Channel Campaign Orchestration

We design integrated, multi-channel campaigns that deliver consistent messaging across all touchpoints. Our focus is on creating seamless experiences that guide B2B decision-makers through their buying journey, maximizing engagement and conversions

Account-Based Marketing (ABM) Strategy

We develop targeted strategies to engage high-value accounts. Our ABM approach aligns sales and marketing efforts, creating personalized experiences that resonate with key decision-makers within target organizations.

Content Strategy and Thought Leadership

Is your content cutting through the noise? We craft comprehensive content strategies that position your brand as a thought leader in your industry. From whitepapers to webinars, we ensure your content educates, engages, and converts your B2B audience.

Marketing Technology Stack Optimization

Are your marketing tools working in harmony? We assess your current MarTech stack and recommend integrations or new tools to streamline your processes and enhance your multi-channel capabilities.

Demand Generation and Lead Nurturing

Struggling to fill your sales pipeline? Our demand generation strategies combine inbound and outbound tactics to attract and nurture high-quality leads. We implement sophisticated lead scoring and nurturing workflows to guide prospects through the B2B buying process.

Data-Driven Insights and Performance Analytics

Tired of making decisions based on gut feeling? We implement robust analytics frameworks that provide a 360-degree view of your marketing performance. This data-driven approach enables continuous optimization and clear demonstration of marketing ROI to stakeholders.

Testimonials

Trust us, or the great companies that hire us

Sarah T Marketing Director

Riverbed Marketing has been a game-changer for our SaaS business. Their strategic insights and seamless integration with our team have helped us exceed our growth targets

Mark A. CMO

Working with Riverbed Marketing feels like having an in-house team of marketing experts. They truly understand our business and deliver outstanding results.

Let the Journey Begin

Strategic Growth in the Complex B2B Ecosystem

We provide expert B2B marketing strategy consultation, leveraging data-driven insights and cutting-edge market trends to position your business for success.

Reach out now to chart your course towards sustainable growth and market leadership.